Rewards programs have been used by private mobility providers and some transit agencies. With open loop payments, transit agencies can leverage global tools for comprehensive rewards systems that benefit riders and meet transit agency goals. Some transit agencies are also experimenting with rewards programs to distribute mobility benefits more effectively. This session will look at how transportation agencies can achieve goals for both residents and state agencies:  Improve transportation affordability by effectively distributing benefits to those who need them, Encourage a broader adoption of sustainable transit options by allowing users to receive or use their rewards across multiple mobility modes, and Foster collaboration between transit providers and market players by employing proven concepts running on secure, regulated, standardized technology from the retail world.