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Panel Discussion: Innovative Fare Strategies in Public Transport: Balancing Affordability, Ridership & Revenue
- How are transit agencies balancing affordability and equity with ridership growth and the need to maintain sustainable revenues?
- Examine how ABT, open payments and mobile solutions are enabling more flexible fare models and simpler passenger experience
- Address the challenge of modernising fare collection while ensuring cash-dependent, unbanked and vulnerable passengers remain included
